Prototyping Sprint II: Mid-Fidelity
The goal of this Prototyping Sprint is to craft more detailed interactions to validate our assumptions of refined UX flow, and basic UI elements & layouts.
We used an image style instead of gamified UI styles in the game part to build our mid-fidelity prototype for saving time.
We tested with 10 people. We made assumptions of the edge case and user mindset for our testing. Surprised by the 37% crowdfunding project successful rate on Kickstarter*, we think about this edge case: What if donation group creators fail to reach the $35 ReefStar crowdfunding goal?
• Assumption I
Group creators will feel frustrated if the groups they created can't reach at least the half of $35 donation goal within a week.
• Validation I
50% users said they would lose interest if their donation group can't raise $35 in one month.
• Assumption II
If they don't want to maintain their groups, they prefer to merge their donation groups with others rather than delete them and get refund.
• Validation II
90% users said if their group was "dead", they wanted to merge it with others to facilitate the success.
• Assumption III
First-time User Mindset
First-time users prefer to join a donation group rather than creating a donation group.
• Validation III
90% users said firstly they wanted to join a group which is closer to the $35 goal to see the result quickly.
Prototyping Sprint III: High-Fidelity
The goal of this Prototyping Sprint is to craft high-fidelity interactions combining the insights we got from the user testing.
Design for Edge Case
• Enable group creators to merge their donation groups with others.